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Saudi Gazette report
RIYADH — The Qiddiya Investment Company (QIC) is set to redefine the cultural and entertainment landscape of Saudi Arabia with the launch of the Qiddiya Performing Arts Centre. As the first cultural asset of the newly announced Qiddiya City, this state-of-the-art venue is designed to become a symbol of creativity and a cornerstone of the Kingdom’s cultural evolution.
In an exclusive interview with Saudi Gazette, Majed Aldusaimani, Director of Public Relations and Media Liaison at QIC, shared insights into the vision, technological advancements, and future aspirations for the Performing Arts Centre.
Aldusaimani explained that the Qiddiya Performing Arts Centre is envisioned as more than just a venue; it is set to be an iconic symbol of Saudi culture and creativity.
“The centre will explore and showcase the future forms of performing arts, blending new technology and cutting-edge design with artistic expression to provide visitors with a uniquely immersive experience,” he said. With its futuristic architecture and innovative approach, the centre aims to inspire a new generation of Saudis and attract audiences from around the world.
A key focus of the Performing Arts Centre is the preservation and celebration of Saudi culture. Aldusaimani emphasized the centre’s role in reflecting the rich heritage of the Kingdom.
“Qiddiya City is not just about entertainment and sports; it is also a leader in preserving and celebrating Saudi’s rich culture,” he noted. The programming at the centre will feature a blend of traditional and contemporary Saudi stories, providing a platform for young Saudi talent to express and showcase their cultural identity.
The Qiddiya Performing Arts Centre is at the forefront of technological innovation in the arts. The centre will incorporate advanced technologies such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) to create immersive environments for its audiences.
“Imagine experiencing a 360-degree performance where physical and digital elements merge seamlessly—it will push the boundaries of traditional theatre and offer a truly engaging and dynamic experience,” Aldusaimani explained.
The centre is not only a cultural landmark but also a significant economic driver. According to Aldusaimani, the centre is expected to generate thousands of jobs across more than 100 categories, ranging from performance-related roles to technical and administrative positions. “This influx of new jobs will stimulate local economic growth and foster a vibrant cultural sector, supporting our wider Vision 2030 goals,” he said.
Education is another cornerstone of the centre’s mission. “We will offer workshops, mentorship programs, and collaborative projects with established artists to develop skills in writing, producing, acting, and technical aspects of the performing arts,” Aldusaimani shared. These initiatives are designed to nurture young Saudi talent and align with the Kingdom’s broader educational goals in the arts.
The architectural design of the Performing Arts Centre is a striking departure from traditional theatre structures, intended to symbolize the Kingdom’s civic identity.
“The centre is an architectural masterpiece, resembling an alien craft perched on the edge of the Tuwaiq Mountains,” Aldusaimani described. The design includes five illuminated blades that integrate seamlessly with the natural landscape, enhancing both the aesthetic and functional aspects of the venue.
Sustainability is also a core principle in the centre’s design. “The centre has been designed to blend with its natural surroundings, featuring a serene rooftop sky garden, green spaces, and a waterfall that helps create a microclimate to cool the surrounding area,” Aldusaimani explained. These features underscore QIC’s commitment to environmental stewardship.
Looking ahead, the Qiddiya Performing Arts Centre is poised to become a cornerstone of Saudi Arabia’s cultural landscape. “Over the next decade, we envision the centre becoming a leading venue for both national and international performances, fostering cross-cultural exchanges and collaborations,” Aldusaimani stated. The centre is expected to attract approximately 800,000 visitors annually, continually innovating to remain at the forefront of the performing arts scene.
To enhance its offerings, the centre plans to collaborate with renowned international cultural institutions and artists. “These partnerships will bring global perspectives and expertise to Qiddiya, establishing it as a premier destination for world-class performances,” Aldusaimani added.
Success at the centre will be measured through various benchmarks, including attendance figures, the diversity and quality of performances, and the impact on local employment and educational initiatives. “We aim to make the Qiddiya Performing Arts Centre a model for cultural excellence and a key player in the Kingdom’s ongoing cultural transformation,” Aldusaimani said.
