Apple is set to unveil its latest iPhone and Apple Watch models early next month as it will host its fall event on September 9 in Cupertino, California.
Apple will likely unveil a series of new iPhones and updates to other devices and apps. Analysts see a strong upgrade cycle for the new iPhone series with AI features expected to be the key selling point for the new devices.
At its developers conference in June, Apple announced a slew of AI features under the umbrella “Apple Intelligence,” including a revamped Siri and an integration with ChatGPT.
The upcoming launches are crucial for Apple as it looks to reverse a global sales slowdown, particularly in China, and lay out its artificial intelligence roadmap.
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